Dealing with humans is hard. Communication appears simple but for every person involved in the conversation, there’s an exponentially increasing number of ways to be misunderstood. Everyone has their own filter bubble, and it’s available IRL, not just on Twitter.

You can bet on the best communicator being the one winning the job, getting the promotion, or gaining more power in an organization.

The funny thing is, the best communicator doesn’t necessarily mean the one with the best ideas.

The person with the genius level intelligence who goes dark and can’t clearly communicate their brilliant ideas isn’t  going to be gaining more traction within the social network that is a business enterprise. If you’re a programmer, this is summed up well by Jeff Atwood who tells you, “Don’t Go Dark”.

The person in the organization who communicates well to the most important stake holders is the one will garner more attention and more power within the organization.

A subtle wrinkle here: This person doesn’t even need a clear direction — let alone the best ideas.

You really only need to communicate to others that you care about them and their interests. If you do that, you’re likely to go far.