Snarky Retorts on the launch fail blog apparently launched with an interesting little meta tag that tells search engines to essentially ignore everything on its website.

With one line of code, they’ve told Google, Bing and every other search robot out there to ignore its content.

After reading on Hacker News How to Screw Up a The Launch of a Million Dollar Web Property, I couldn’t help but make a quick rebuttal…

I’ve noticed over the past few days a few stories talking about and their alleged incompetence. Sure, they’ve blocked off all the robots out there with one line of code… but one line of code takes less than a second to remove!

So what if doesn’t want to be indexed by search engines during the first week of their launch? Perhaps they are interested in releasing their new site to real human beings rather than search robots.

One line of code is easy to change, and although the hacker community has decided that they are all incompetent, it seems to me that they are generating buzz and creating backlinks with this move. I’d wager you’ll see the meta tag dropped soon enough…

Personally, I never visited before this debacle took place… so they certainly have more attention being devoted to them now by humans than they had pre-launch… regardless of whether or not robots like them or not.

Update: is owned by… Google! Plenty of incompetent people over there. This must be an oversight… rolls eyes. If you can’t find them in a search engine, I guess you’ll have to visit the actual site.

Firesheep Exposes Security Issues On Websites, Wireless Networks

Firesheep captures cookies on wireless networks

On Sunday, Eric Butler released Firesheep, and in doing so has unleashed a new security risk that applies to anyone logging into websites on public Wi-Fi. It is now disturbingly easy to masquerade as a facebook or twitter user, for instance.

After you log in on a website, that site transmits a cookie to your computer. This is how you stay logged in as you travel from page to page during your session. The Firesheep extension allows anyone using it to sniff out and capture these cookies as they are transmitted from the wireless router you are connected to.

Firesheep lets you log in to Facebook as someone else
With a few clicks of the old mouse, if you’re logged into any wireless network, as the packet goes through the air containing your cookie information, Firesheep reaches up to grab it, and lets you double click to log in on someone else’s Facebook account.

There is a way to Protect from Firesheep using Firefox, although it’s not guaranteed to work across all sites. Your best protection is to abstain from logging into no SSL encrypted sites when you’re on a public wireless network. Some websites, such as your Bank or PayPal always use SSL (look for the ‘https://’ and not ‘http://’) are immune because all communication between your web browser and the server is encrypted.